Marshfield, Wisconsin · Peer group 4
First Choice Credit Union
First Choice Credit Union holds $50.1M in assets across 3,282 members as of Q1 2026 — about $15K of assets per member, on a charter dating to 1967. Charter number 66545, in the $50M-$100M asset tier.
Balance sheet
Reported position at the close of the quarter.
| Total assets | $50.1M |
|---|---|
| Total loans | $28.8M |
| Total shares (deposits) | $41.8M |
| Net worth | $8.1M |
| Members | 3,282 |
| Assets per member | $15K |
Year-over-year growth
Change against the same quarter one year earlier.
| Assets | 8.9% | |
|---|---|---|
| Loans | 17.4% | higher than 98% of its peer group |
| Deposits | 8.3% | around the 89th percentile of its peer group |
| Members | 2.4% | around the 89th percentile of its peer group |
Ratios and peer position
Each ratio is shown against its percentile rank within this institution's own peer group. The absolute number is rarely the interesting part — a 96% loan-to-share is unremarkable in one peer group and an outlier in another.
| Loan-to-share | 68.9% | around the 65th percentile of its peer group |
|---|---|---|
| Net worth ratio | 16.1% | around the 76th percentile of its peer group |
| Return on assets | 1.31% | around the 79th percentile of its peer group |
| Delinquency ratio | 0.73% | around the 57th percentile of its peer group |
| Cash / assets | 9.5% | around the 43rd percentile of its peer group |
| Borrowings / assets | 0.0% | around the 47th percentile of its peer group |
What this page does not show
Everything above is First Choice Credit Union’s own reported position. What a CUSignals subscription adds is the layer on top of it: a merger-susceptibility score and calibrated one-year probability, a franchise-value score, a liquidity-stress score and funding-need flag, participation buyer/seller classification, and buying-propensity scores across five software categories — each with the plain-English reason it moved, and each decomposable into the weights that produced it.
Similar credit unions
Closest in size within Wisconsin — the comparison set a peer ratio is measured against.
- Athens Area Credit Union
ATHENS, WI
$49.5M · 2,967 members
- Bay Shore Credit Union
Marinette, WI
$48.4M · 3,301 members
- Iron County Community Credit Union
Hurley, WI
$48.0M · 3,811 members
- Badger-Globe Credit Union
NEENAH, WI
$53.4M · 2,500 members
- Marathon County Employees Credit Union
WAUSAU, WI
$46.1M · 2,826 members
- Central Wisconsin Credit Union
Plover, WI
$55.2M · 3,596 members
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