Madison, Wisconsin · Peer group 6
Heartland Credit Union
Heartland Credit Union holds $656.7M in assets across 33,565 members as of Q1 2026 — about $20K of assets per member, on a charter dating to 1936. Charter number 66710, in the $500M-$1B asset tier.
Balance sheet
Reported position at the close of the quarter.
| Total assets | $656.7M |
|---|---|
| Total loans | $447.3M |
| Total shares (deposits) | $573.1M |
| Net worth | $76.3M |
| Members | 33,565 |
| Assets per member | $20K |
Year-over-year growth
Change against the same quarter one year earlier.
| Assets | 5.0% | |
|---|---|---|
| Loans | 0.1% | around the 21st percentile of its peer group |
| Deposits | 4.4% | around the 50th percentile of its peer group |
| Members | 0.4% | around the 37th percentile of its peer group |
Ratios and peer position
Each ratio is shown against its percentile rank within this institution's own peer group. The absolute number is rarely the interesting part — a 96% loan-to-share is unremarkable in one peer group and an outlier in another.
| Loan-to-share | 78.0% | around the 33rd percentile of its peer group |
|---|---|---|
| Net worth ratio | 11.6% | around the 67th percentile of its peer group |
| Return on assets | 0.69% | around the 52nd percentile of its peer group |
| Delinquency ratio | 0.28% | around the 15th percentile of its peer group |
| Cash / assets | 4.9% | around the 19th percentile of its peer group |
| Borrowings / assets | 0.0% | around the 19th percentile of its peer group |
What this page does not show
Everything above is Heartland Credit Union’s own reported position. What a CUSignals subscription adds is the layer on top of it: a merger-susceptibility score and calibrated one-year probability, a franchise-value score, a liquidity-stress score and funding-need flag, participation buyer/seller classification, and buying-propensity scores across five software categories — each with the plain-English reason it moved, and each decomposable into the weights that produced it.
Similar credit unions
Closest in size within Wisconsin — the comparison set a peer ratio is measured against.
- Co-Op Credit Union
Black River Fal, WI
$615.0M · 23,640 members
- Superior Choice Credit Union
Superior, WI
$725.8M · 37,252 members
- Kohler Credit Union
Sheboygan, WI
$762.1M · 53,457 members
- Simplicity Credit Union
Marshfield, WI
$533.4M · 28,839 members
- Pcm Credit Union
Green Bay, WI
$511.3M · 15,556 members
- First Community CU of Beloit
Beloit, WI
$421.3M · 33,845 members
CUSignals is independent and is not affiliated with, endorsed by, or acting for Heartland Credit Union, nor for any regulator or trade association. Figures on this page are drawn from institution-level data for the quarter shown and may trail the institution’s own reporting; they are presented for information and are not investment, credit or merger advice, and not a recommendation about this or any institution. No institution can pay to be listed, delisted, or shown differently. To request a correction, email admin@infinidatum.net. See the disclaimer and privacy policy.